Presenting Complex Content with 3D Animation
Businesses need to adapt to keep up with change. One way that companies can stay relevant in people’s minds is by incorporating 3D animation into their marketing strategies. Not only are 3D animations visually appealing, but they can also help explain complex ideas or products clearly and concisely. We’ll show you the benefits of 3D-animations for the B2B (business-to-business) sector and give you some tips on how to use them effectively in your marketing.
What are 3D-animations?
Before we look at the benefits of 3D animation, it’s important to understand what it is. 3D animation involves creating moving images in a three-dimensional digital environment. This is done by editing 3D models, i.e. digital representations of objects or figures. 3D animation is often used in movies, video games and television programs, but also has a variety of practical applications in the business world.
Advantages of using 3D-animations in the B2B sector
Improved understanding of products and services
One of the main advantages of using 3D animations in the B2B sector is that they can contribute to a better understanding of products or services. In many cases, companies offer complex or technical products that are difficult to explain to customers. 3D animations can help to break down these concepts into easy-to-understand images, making it easier for customers to understand the benefits of a product or service.
More engagement and retention
Incorporating 3D animations into marketing materials can also increase engagement and customer loyalty. Studies have shown that people are more likely to remember information that is presented in a visual format than information that is text only. By using 3D animation, companies can create engaging visuals that grab the attention of potential customers and leave a lasting impression.
Improved branding and image
Another benefit of using 3D animations in the B2B sector is that they can improve branding and image. By incorporating 3D animations into marketing materials, companies can present their products or services in a visually appealing and professional way. This can help build trust and credibility with potential customers and position the company as a leader in its industry.
3D animations are versatile and can be used in different ways. They can be used in product demos, explainer videos or even in virtual reality or augmented reality experiences. This versatility makes 3D animations a valuable tool for companies looking to create engaging and interactive marketing materials.
How to use 3D-animations effectively in the B2B sector
Identify the message
Before creating 3D animations, it is important to identify the core message you want to convey. This message should be clear, concise and tailored to the target audience.
Keep it simple
Even though 3D animations can be visually stunning, it’s important to keep them simple and easy to understand. Avoid adding too much detail or overcomplicating the visuals as this can distract from the core message.
Use the right tone of voice
When creating 3D animations for the B2B sector, it’s important to strike the right tone. This means using professional language and imagery that is appropriate for the target audience.
To improve branding and image, it is important to incorporate branding elements into the 3D animations. This can include logos, colors and other visual cues that underscore the company’s brand identity.
To summarize, 3D animations can be a powerful tool for companies in the B2B sector. They can help improve understanding of products or services, increase engagement and customer loyalty.
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Animation: Trailer, Logo
Animation finds its applications in various domains. A technical 3D animation, such as an animated logo, is a versatile and impactful way to commence a presentation, as moving images captivate the audience. At kriegerdesign, we specialize in developing such captivating sequences, like the logo for SATO Cutting Systems. This animated film showcases the intricate process of cutting the company’s emblem from a steel block using a precision beam. SATO’s core focus is building cutting-edge cutting systems.
Animation: Process Visualization of an Automated Cutting Line
Complex technical processes are sometimes not adequately portrayed through normal film or video sequences. A technical computer animation enables insights and perspectives that are not usually visible, allowing for the explanation of complex topics through understandable visuals. kriegerdesign transforms such complex technical processes into visually comprehensible images. In this example, the production process on a steel cutting line is clearly depicted. This animation was also utilized for a major equipment tender to impressively illustrate the solution concept to potential customers. With success – the order followed.
Complex Animated Presentation Visualization
Presentations can often be dull and lacking variety. One text chart follows another in PowerPoint. Here, we introduce to you a partially animated PPT presentation, consisting of a regular PowerPoint with inserted animated video sequences. The entire presentation creates an interactive impression between the speaker and the protagonist – a dummy from an automotive acoustics laboratory. kriegerdesign specializes in creating such presentations and was awarded the first prize at Surcar in Cannes for this achievement.
Henkel Technologies, Düsseldorf. Surcar, an interactive animated lecture for an automotive industry symposium in Cannes, France.
Simple Animated Presentation
Discover a captivating and cost-effective alternative to a complete image film with kriegerdesign b2b Marketing & Kommunikationsdesign. We specialize in creating engaging presentations that incorporate a combination of photos, text animations, and film sequences. Take a look at a recent example of our work with Rosenberger GmbH in Neuss, where we crafted an impressive image presentation using still and moving images
…and how much does such an animation cost?
With kriegerdesign B2B Marketing & Communication Design, you can rely on professional and creative design to promote your success. Our team of experienced experts develops appealing 3D animations that put your company in the spotlight and make a lasting impression on potential customers. From enhanced branding and image building to versatile uses, we can help you create high-quality marketing materials that build trust, credibility and customer loyalty. Find out now what an animation can cost your company. Contact us and we will be happy to provide you with a sound and reliable quote, tailored to your individual needs. Trust our experience and get started with kriegerdesign.
We make it easy for you. Test our promise. We would be happy to show you our understanding of service and working in partnership by means of a small project. Perhaps we can convince you of the added value of kriegerdesign.
We look forward to getting to know you and your requirements.
The kriegerdesign team