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Landing Pages, Google Ads, E-mail Mailings, Newsletters etc.

E-Marketing for the B2B Sector

Grafik Design

Emails, newsletters, landing pages, Google Ads campaigns etc…

As companies have increasingly shifted to the digital world, marketing strategies have also evolved to adapt to this change. In the world of B2B marketing, electronic marketing (e-marketing) has become an important tool for reaching target groups and increasing sales. This article explores the key elements of e-marketing for the B2B sector, including its benefits, strategies and best practices.

What is e-marketing?

This is the use of digital channels to promote a product or service to potential customers. This includes methods such as email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), content marketing and more. The aim is to increase brand awareness, drive traffic to the website, generate leads and ultimately increase sales.

Benefits of e-marketing for B2B companies

It offers B2B companies a number of benefits that traditional marketing methods cannot. Here are some of the key benefits:


E-marketing is generally more cost-effective than traditional marketing methods. For example, it is much cheaper than direct mail, and social media advertising is usually cheaper than print or television advertising.

Increased reach

With e-marketing, B2B companies can reach a much larger audience than with traditional methods. This is because digital channels have a global reach and the internet is accessible to almost everyone

Targeted marketing

B2B companies can target their marketing efforts to specific audiences. This means that they can tailor their messages to the needs and interests of their target customers, leading to higher conversion rates.

Measurable results

It delivers measurable results, making it easier for B2B companies to track their ROI. Using tools like Google Analytics, companies can track website traffic, engagement and conversion rates to see how well their marketing efforts are working.

      Our strategies for B2B companies

      Email marketing

      …is one of the most effective strategies for B2B companies. It involves sending targeted emails to a list of subscribers who have opted-in to receive communications from the company. Email marketing can be used to promote new products, offer discounts, inform about industry news and much more.

      To be successful with email marketing, B2B companies should focus on creating personalized, relevant and engaging content that will resonate with their target audience. They should also optimize their emails for mobile devices and use automation tools to streamline the process.

      Content marketing

      Content marketing is about creating and distributing valuable content that appeals to a specific audience and piques their interest. This can include blog posts, videos, webinars, eBooks and much more. By providing useful information to their target customers, B2B companies can build trust and credibility, which can ultimately lead to more sales.

      To be successful with content marketing, B2B companies should focus on creating high-quality, informative content that is optimized for search engines. They should also distribute their content via social media, email marketing and other channels.

      Social media marketing

      Social media marketing involves using social media platforms such as Facebook, LinkedIn and Twitter to promote a company’s products and services. Social media can be a powerful tool for B2B companies as it allows them to reach a large audience and engage with potential customers in a more casual way.

      To be successful with social media marketing, B2B companies should focus on creating content that is relevant, interesting and engaging. They should also use social media analytics tools to track their performance and adjust their actions.

      Google Ads – targeted advertising

      Google Ads is an extremely effective principle for making your website more visible online and targeting potential customers. With Google Ads, you can place your ads on Google’s search results pages and thus be present exactly when users search for relevant keywords. These ads can appear in the form of text ads, image ads or video ads and are tailored to the needs and target group of your company. Thanks to the cost-per-click (CPC) principle, you only pay when a user actually clicks on your ad. This gives you full control over your budget and allows you to accurately measure and optimize the performance of your ads. With targeted keywords, appealing ad texts and an effective landing page, you can design your campaigns successfully and generate qualified leads. Google Ads also offers a wide range of targeting options that allow you to reach your target group precisely. Use the extensive tools and functions of Google Ads to maximize your online marketing strategy and increase your success.

      We ensure your success with creative solutions.

      Email Marketing for Lincoln Electric Cutting Systems

      At kriegerdesign b2b Marketing & Communications Design, we offer a range of services to enhance your email marketing strategy.

      With our combination of targeted email campaigns, initiated by customer requests through the “Request a Quote” feature, we can automate the delivery of product information and sales support.

      Take the example of the LincCut Plasma Cutting System. When a customer submits an inquiry through the “Request a Quote” button on the Lincoln Electric website, we automatically send six timed emails containing detailed product and pricing information.

      Of course, customers have the option to opt out of further communication at any time, in accordance with GDPR regulations. This approach helps the sales team identify serious prospects quickly, ensuring that they have the necessary product information and are well-prepared for the initial contact.

      Our services include:

      • automated email campaigns
      • double opt-in/opt-out functionality GDPR compliance
      • e-newsletters
      • landing pages

      Trust kriegerdesign to take your email marketing to the next level.

        Tools: Email Newsletter and Landing Page for Lincoln Electric Cutting Systems

        A newsletter in electronic form is a cost-effective way to deliver targeted information to your audience. Well-thought-out content with added value for customers, such as technically relevant topics, and a balanced mix of information and advertising, will be read.

        Additionally, newsletters can be used to announce specific sales promotions. For instance, we successfully utilized a landing page for a Black Friday promotion for Lincoln Electric Cutting Systems, which also allows for the collection of relevant email addresses to target the professional audience effectively.

        At kriegerdesign b2b Marketing & Communication Design, we offer:

        • automated email campaigns
        • double opt-in and opt-out features
        • GDPR compliance
        • e-newsletters
        • landing pages.

          Google Advertising: Sales Concept for Effective Brand Awareness Drastically increase of Website visitors for Lincoln Electric Cutting Systems

          Google Werbung ist ein mächtiges Tool, um Markenbekanntheit effektivst zu steigern. Wir haben Google Anzeigen nicht nur für automatisier

          Google Advertising is a powerful tool for effectively increasing brand awareness.

          At kriegerdesign, we utilize Google ads not only for automated product information, but also for promoting sales events such as BLACK FRIDAY offers with great success. In terms of cost-effectiveness and efficiency, Google outperforms traditional methods like employing a salesperson for cold calling. Our experience clearly shows that Google is more effective and affordable.

          We are proud to manage and develop these Google campaigns for Lincoln Electric across Europe.

          kriegerdesign offers a range of services including:

          • automated email marketing
          • double in-opt-out
          • DSGVO compliance
          • e-newsletters
          • landing pages


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