3D Animations & Visualisations: The digital age is omnipresent
Businesses need to adapt to keep up with the changes. One way businesses can stay relevant in the way they are perceived is by incorporating 3D animations into their marketing strategies. Not only are 3D animations visually appealing, but they can also help explain complex ideas or products clearly and concisely. We will show you the benefits of 3D animations for the B2B (business-to-business) sector and give you some tips on how to use them effectively in your marketing.
What are 3D animations?
Before we get into the benefits of 3D animations, it’s important to understand what they are. 3D animation involves creating moving images in a three-dimensional digital environment. This is done by manipulating 3D models, which are digital representations of objects or figures. 3D animation is commonly used in films, video games and television shows, but also has a variety of practical applications in the business world.
Advantages of using 3D animation in the b2b sector
Improved understanding of products and services
One of the main benefits of using 3D animation in the b2b sector is that it can help improve understanding of products or services. In many cases, companies offer complex or technical products that are difficult to explain to customers. 3D animations can help break down these concepts into easy-to-understand images, making it easier for customers to understand the benefits of a product or service.
More engagement and retention
Incorporating 3D animation into marketing materials can also increase engagement and retention. Studies have shown that people are more likely to remember information that is presented in a visual format than one that consists of text alone. By using 3D animation, companies can create engaging visuals that grab the attention of potential customers and leave a lasting impression.
Improved branding and image
Another benefit of using 3D animation in the B2B sector is that it can improve branding and image. By incorporating 3D animation into marketing materials, companies can present their products or services in a visually appealing and professional manner. This can help build trust and credibility with potential customers and position the company as a leader in its industry.
3D animations are versatile and can be used in a variety of ways. They can be used in product demos, explainer videos or even virtual reality or augmented reality experiences. This versatility makes 3D animations a valuable tool for companies that want to create engaging and interactive marketing materials.
How to use 3D animation effectively in the B2B sector
Identify the message
Before creating 3D animations, it is important to identify the core message you want to convey. This message should be clear, concise and tailored to the target audience.
Keep it simple
Although 3D animations can be visually stunning, it is important to keep them simple and easy to understand. Avoid adding too much detail or overcomplicating the visuals as this can distract from the core message.
Use the right tone of voice
When creating 3D animations for the B2B sector, it is important to strike the right tone. This means using professional language and imagery that is appropriate for the target audience.
To enhance branding and image, it is important to include branding elements in the 3D animations. This can include logos, colours and other visual cues that emphasise the company’s brand identity.
In conclusion, 3D animations can be a powerful tool for companies in the B2B sector. They can help improve understanding of products or services, increase engagement and customer loyalty.
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Animation: Trailer, Logo 3D animation
A 3D animation, a technical animation, a trailer – e.g. an animated logo – can be used universally and is always a good start to a presentation, as moving images appeal to the audience. kriegerdesign develops such start sequences, such as this logo animation of the company SATO Cutting Systems.
The animation shows the cutting of the company logo out of a steel block with a cutting jet. The construction of cutting systems is the core business of the SATO company.
Animation: Process visualisation of an automated flame cutting line
Complex technical processes can sometimes not be adequately represented with normal film/video sequences. A technical animation allows insights and perspectives that are normally not visible. In this way, a complex topic can be explained in comprehensible images. kriegerdesign converts such complex technical processes into visually comprehensible images. The example shows the production process on a steel flame cutting line in an easily understandable way. The animation was also used for a large plant tender in order to impressively illustrate the solution idea for the potential customer’s requirements. With success – the order followed.
Animation: visual fx & 3d animation Complex animated lecture presentation
Presentations can be boring and lack variety. Text chart follows text chart with a small office animation. Here we present a “partially animated PPT presentation, consisting of a normal Power Point and animated video sequences. The whole presentation creates an interactive impression between the speaker and the protagonist – a dummy from a car acoustics lab. kriegerdesign designs such presentations and won the first prize for it at the Surcar in Cannes.
Henkel Technologies, Düsseldorf
Surcar, Interactive animated presentation for an automotive industry symposium in Cannes, France
Presentation: Simple animated presentation
Another example of a different form of presentation. A combination of photos , text animation and film sequences. It is an appealing and cost-effective alternative to a complete image film. kriegerdesign designs such combinations for your presentations.
Rosenberger GmbH, Neuss
Image presentation with still and moving images
You may be asking yourself: How much does an animation cost?
This depends on the complexity and type of implementation and unfortunately cannot be answered “quickly”. Let’s talk about what might make sense for your individual needs. We will be happy to work with you to prepare a well-founded, serious offer. Please contact us.